Here is a summary of what we talked about:

• How Katie niched in marketing for the circus community [00:26]

• Explainer videos and where the need for them exists (or doesn’t) [1:11]

• An overview of the circus world [3:00]

• What part of the circus community Shared Culture Concepts does marketing for [4:34]

• Building sustainable service packages [5:20]

• Charging for your work vs. doing things for free or cheap [7:21]

• Business mistakes Katie has made by doing things for free [8:09]

• How Katie named Shared Culture Concepts [11:07]

• Katie’s path to becoming a marketer [12:42]

• How Katie became an aerialist. [17:19]

• Merging a personal passion with your marketing agency [18:24]

• Katie’s experience with the pandemic [20:07]

• Building and keeping a team [21:03]

• Finding your niche but remaining open [24:28]

• Marketing a marketing agency [26:13]

Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.

Visit https://clydegolden.com